Travelers navigated a fragmented experience: one tool for planning, another for booking, a third for in-trip support, and a fourth for expense. Each platform worked in isolation, creating gaps that drove out-of-program behavior, poor satisfaction scores, and missed opportunities to influence decisions at the point of booking.
Developed and drove the vision for a unified traveler journey spanning pre-trip, booking, in-trip management, expense, and post-trip feedback.
Designed and launched high-value mobile features: ground transport UX, hotel amenity displays, rail booking, real-time risk content, carbon dashboards, and in-app review submissions.
Co-designed and launched a predictive analytics pilot delivering flight delay prediction and CO₂ data as an OBT add-in — surfacing predictive intelligence directly at the booking decision point.
Drove automated dynamic content pipelines so traveler-facing apps always reflected current support contacts and risk data without manual intervention.
Traveler adoption is the most underrated KPI in corporate travel. The best policy in the world fails if travelers route around it. A seamlessly designed experience — one that meets travelers where they are, before and during the trip — is how programs shift behavior without mandates. Point-of-sale intelligence (delay risk, carbon data, policy flags) is a high-leverage intervention point.
The mobile dimension matters more than most travel teams acknowledge. A significant share of trip decisions, itinerary changes, and support needs happen away from a desk: in airports, hotels, and time zones where no one is opening a laptop. A program that shows up fully on mobile isn't just more convenient; it's present at the moments of highest leverage, when a traveler is about to make a decision that either supports or undermines the program. Desktop parity isn't enough. The experience has to be designed for where the traveler actually is.
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